Barnes & Noble.com Announces New Digital Products
Partners with Zinio to Enable Digital Magazine Sales
San Francisco, CA and New York, NY (May 6,
2008) - Barnes & Noble.com (www.bn.com), a
wholly owned subsidiary of Barnes & Noble, Inc. (NYSE: BKS), the world's
largest bookseller, announced today they will be selling magazine
subscriptions in both digital and print formats. BN.com will sell
subscriptions to over 1,000 magazine titles, available in both digital
and print formats, at prices up to ninety percent off newsstand cover
prices. Digital subscriptions will be available within minutes of
purchase for viewing on desktops and laptops. In addition, more than
12,000 back issues of hundreds of magazine titles will be available
digitally for purchase as single copies.
BN.com has partnered with Zinio to fulfill digital magazines and
with M2 Media Group to provide fulfillment services for paper-based
magazine subscriptions. The selling of digital magazines follows the 2007
launch on BN.com of the Zinio-powered "See Inside" feature, which
enables customers to experience interactive previews of book content.
The popular "See Inside" feature will now enable customers to also
preview certain magazines, in a high-quality virtual experience that
closely replicates the page-turning of a print magazine.
"Consumer awareness and demand for digital content are seeing
unprecedented growth. Zinio's expertise in creating and promoting
high-fidelity reading experiences makes this partnership a natural fit."
said Rich Maggiotto, chief executive officer of Zinio. "Together, BN.com
and Zinio will take the reading experience to the next level by
delivering high-quality digital products quickly and in a format suited
to the readers' needs and interests."
"BN.com saw the benefits of offering print magazine subscriptions
to customers, and chose M2Media Group to provide a seamless
integration," said Michael Borchetta, chief executive officer of M2
Media Group. "We're excited to partner with such a well-known and
respected brand, and really get involved in helping build its online
magazine business from the ground up."
"Our magazine offering gives our customers the ultimate flexibility to
consume their favorite magazines both digitally and/or in the more
traditional print form via a subscription," said Marie Toulantis, chief
executive officer of Barnes & Noble.com. "By growing our relationship
with Zinio, and introducing a partnership with M2 Media Group, we will
be the only retailer to offer both options in an integrated shopping
About Barnes & Noble, Inc.
Barnes & Noble, Inc. (NYSE: BKS), the world's largest bookseller
and a Fortune 500 company, operates 798 bookstores in 50 states. For the
fourth year in a row, the company is the nation's top bookseller brand,
as determined by a brand's overall strength based on its combination of
familiarity, quality and purchase intent, according to the EquiTrend®
Brand Study by Harris Interactive®. Barnes & Noble conducts its online
business through Barnes & Noble.com (www.bn.com), one of the Web's
largest e-commerce sites.
General information on Barnes & Noble, Inc. can be obtained via
the Internet by visiting the company's corporate website: www.barnesandnobleinc.com.
About M2 Media Group, LLC
M2 Media Group (www.m2mediagroup.com) is a leading magazine
subscription agency specializing in online marketing channels. The
company designs magazine marketing and loyalty programs in partnership
with top consumer brands and the world's largest magazine publishers.
M2 has forged magazine partnerships with industry leaders such as
Expedia, Match.com, e-Rewards, eHarmony, Dice.com, Affinion Group and
Orbitz, and owns and operates several leading magazine services,
including BlueDolphin, MyPrice Magazines, and Mercury Magazines. M2
Media Group is based in Stamford, Connecticut.