Zinio, LLC to Create Digital Edition of Popular Science Magazine


Brisbane, CA (November 24, 2003) - Zinio, LLC, worldwide leader in digital magazine production, distribution and circulation, was selected by Popular Science, the world's largest science and technology magazine, to digitally produce and deliver its leading magazine globally. Digital subscriptions and single copies to Popular Science are available at www.zinio.com.

"Popular Science is one of the most highly-requested titles among Zinio's digital magazine readers," said Mike Edelhart, President and Chief Executive Officer of Zinio, LLC "We've created a system that at one end replicates traditional production, delivery and reading and at the other end has the capacity to go even further because of the inherent interactive capabilities of digital," explained Edelhart. "Today, digital editions make it economically feasible for publishers to extend a title's circulation, while also providing new opportunities for advertisers."

"Distributing Popular Science through Zinio is in line with the core mission of our magazine and growth of our brand. For 132 years, Popular Science has been explaining to curious readers what's new, what's next and how their lives can be improved through technology and innovation," said Gregg Hano, Publisher, Popular Science Magazine. "Zinio allows our customers to receive the magazine in a way that works well for them. We look forward to our relationship with Zinio."

Since March 2002, Zinio has delivered more than 10 million digital magazines, with popular titles, such as BusinessWeek, MotorTrend, PC Magazine and Technology Review, to nearly one million customers in more than 200 countries. Zinio offers readers 80 titles from 30 leading publishers. Major partners include IDG, McGraw-Hill, Primedia, Reed Business Information, Technology Review Inc., Time Inc., VNU and Ziff-Davis.

About Popular Science
Popular Science is published by Time4 Media, the world's leading publisher of leisure-time magazines. Founded in 1872, PopSci is the world's largest science and technology magazine with a circulation of 1.45 million subscribers and a readership of more than seven million people. Time4 Media® is a subsidiary of Time Inc., which is a wholly owned subsidiary of Time Warner Inc. (NYSE: AOL).